Orangetheory: After being fired unexpected in her 40s, Ellen pivoted her career to become a fitness expert. She founded Orangetheory in 2010 by Latham along with David Long and Jerome Kern. It now has more than 1,300 studios in all 50 states and more than 20 additional countries including Australia, Canada, China, Germany, Japan, Mexico, Spain, the United Kingdom, and more. Today, Orangetheory Fitness is a $1 billion global brand.