Thanks to the successful integration of the sugar and beverage businesses, Cultiba benefits from a natural hedge against fluctuation in sugar prices. As of January 2013, Cultiba made a secondary offering of nearly 100 million shares, raising almost $200 million. Back in the 1990s, Gallardo Thurlow made a name for himself in Washington, D.C., for playing the role of chief NAFTA negotiator on behalf of Mexico’s business sector.