In live tournament poker, Farha’s earnings were closing in on three million dollars in 2010. He is Harrah’s Las Vegas casino spokesperson, has appeared on four seasons of “High Stakes Poker” on Game Show Network, and appeared in the 2007 movie “Lucky You” as himself. Farha co-wrote the book “Farha on Omaha” as a strategy guide for playing Omaha poker. He continues to work on his second book and the development of a reality TV show dedicated to poker. Farha has earned several nicknames, including Sammy and Mister Cool.