Furthermore, he has accumulated profits from China’s economic bloom and rural migration to second and third tier cities, by diversifying into property. As of recent, his property arm GSH Corporation made a deal to develop a marine eco-city in Zhangzhou. Son of a Fujian farmer, Sam Goi has become one of the richest people in Singapore. Even though his professional beginnings were uncertain and hard (having dropped out of school to work in his father’s grocery store) Sam started to make his way in business, after he took a stake in struggling food unit which he eventually bought over. For a time in 2008 Goi was the single largest shareholder of the company Super Coffeemix.