Thanks to the strong marketing campaign, the unusual blanket accumulated close to $40 million in its first three months. Actually, it became so popular that it has been promoted in various brands like the Snuggler, Doojo, Toastly Wrap, and Slanket. Among the celebrities who gave their nods to the product are Jay Leno, Whoopi Goldberg and Ellen DeGeneres. Thus, there appeared Snuggie pub crawls, YouTube Snuggie mockery videos and a plenty of gag gifts.